Liquid Cocaine
Print advertising campaign
The new BMW M4 Competition is all about breaking limits. Even its internal positioning is called Liquid Cocaine, meaning it affects your brain, body, and emotions. But how do you visually stage a car that is more than an icon? How do you position a car which is described by words like addiction and adrenaline? How can you demonstrate the visual metaphors of a product that feels like Liquid Cocaine? This print advertising campaign is the answer to these questions.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: Global
Target Groups
Consumer / User