Little Magic

Branding, visual system

Little magic is a child-focused illustrated clothing brand that allows every child to enjoy high-quality products, sustainable materials, and fun animal illustrations. The illustrations enable children to nourish a lifelong love for animals. The brand identity is iconic, simple, but yet playful. The visual system is vibrant, colorful, and joyful. The identity and the visuals capture the Little Magic soul; Every living being is a miracle, and every child has the magic to make their dreams come true.