Liu Nian Ni

Durian fruit packaging

This packaging is designed to attract consumers to buy the "LIU NIAN NI" brand of Musang King durian fruits. The designers wanted a packaging concept with more visual impact to help "LIU NIAN NI" stand out from similar products. The five-pointed star symbol is the most important design element, a symbol of quality in China, but also a graphic depiction of the actual star shape typical of the Musang King variety of durian fruits.