Liu Yuan Tea Space
Brand identity
“Liu Yuan Tea Space” is an exhibition space that explores the culture of tea. The space deftly combines art and commerce, catering to clients who look for artistry in places where they drink tea. The tea space achieved this pairing in its branding by using typical marks associated with the process of making tea. The graphics incorporate these elements in various configurations. They are also elegantly combined with the space's Liu Yuan logo to express the relationship between containers and objects, people and tea, culture and space.
Date of Launch
2017
Development Time
Other duration: 6 months
Target Regions
Asia
Target Groups
Consumer / User