L'Occitane Eco Pop-Up Store (Seoul)
Retail interior design
The corporate philosophy of L’Occitane that values sustainability was incorporated into an interactive eco-friendly pop-up store. Materials such as waste materials and waste plastic were upcycled to use for eco-friendly refillable products table. Recyclable acrylic was used to make an empty cosmetic bottle bin, and customer participation was increased by also using the counter. All spaces in the pop-up store were applied with the eco-friendly concept, and boards were reused in other stores after reprocessing. Upcycling information was provided in upper parts of the furniture to imprint a message of environmental protection on visitors.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Specific country/region: Korea
Target Groups
Consumer / User