Loewe IFA 06 Berlin
Trade fair booth
Loewe, the leading premium brand in the European flat screen TV market, is becoming the most distinctive manufacturer of home entertainment products. Brandoffice developed a trade fair concept illustrating the brands expertise in audio and visual. The audio elements were intentionally not presented as an integral TV part but as a separate entity in order to emphasise the brands audio expertise. A sound lounge and a corridor 60 metres in length were sending sounds across the booth, so that an unforgettable surround sound experience was offered to the visitors of the 2000-sqm-booth. Brandoffice is Loewes consultant in all areas of branding.
