Loewe Netflix Campaign
Collaborative ad campaignLoewe Technology GmbH
The new Loewe TVs seamlessly integrate streaming and video-on-demand services. A collaboration with Netflix marks the launch of this TV series. Loewe especially wants to promote the outstanding immersive picture quality of this premium line by fusing the real world of its customers with the storylines of several popular Netflix productions. The campaign uses the most famous shows to generate reach among an audience prone to streaming in order to raise Loewe's profile in this segment even further.