LOFT KAWASAKI

Commercial interior design

This store that epitomizes the concept of LOFT, “The power to catch the trend”. The space was created to embody “Entertainment” and “Enjoying life by the season”. To have continuity in each category, the designers created 3 gateway spaces using lattice racks to surround the building's pillars. These motivate shoppers to wander around, as the next space appears as you pass through the gate. The intention was to create a moderate sense of randomness that brings about “Enjoyable Encounters” with the products, as if by accident.