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Logitech Brand
Logitech Brand
Logitech Brand
Logitech Brand
2017

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Logitech Brand

Brand identity

Logitech Design Americas

The Logitech rebrand was the biggest announcement in the company’s 30-year history. The rebrand was a brave overhaul – a complete revolution, changing every aspect of the visual identity and presenting Logitech in a fresh and future-focused way. We needed to make it clear that Logitech was a design-led company with innovative product lines and reflect a brand that’s more human and relatable to younger audiences. The rebrand was developed against four core brand personalities – Simple, Youthful, Vibrant and Confident – and it introduced a new logo, typeface and color scheme to make the brand more approachable and friendly.

Client / Manufacturer
Logitech Design Americas

Logitech Design Americas

Newark, CA, US
Design

Design Studio

London, GB
Logitech Design Americas

Logitech Design Americas

Newark, CA, US
Date of Launch
2015
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User

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