Logitech G Powerplay Vide
Video
POWERPLAY Wireless Charging System is an incredible innovation. The first of its kind. A Holy Grail of wireless gaming. POWERPLAY is able to continuously deliver power to the mouse, both while at rest and in motion. The result: a wireless gaming mouse that never runs out of power. For gamers this is a long-awaited breakthrough, so we created a promotional film that is a visual breakthrough of its own. With our talented partner, London’s Man Vs. Machine, we succeeded in visualizing – emotionally and technically – new-born freedom, speed, precision, and infinite play. In the gaming industry, this is a daring, new kind of communication.
Client / Manufacturer
Design
Logitech Europe S.A.
Lausanne, CHLogitech Design Americas
Newark, CA, USManvsmachine
London, GBDate of Launch
2017
Development Time
up to 12 months
Target Regions
Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User