LOLO

Brand identity

The Yi nationality is the sixth largest ethnic minority in China, also known as the "LOLO." The "Western Yi" (Western Yunnan, China) have experienced a long history of reserving ancient civilizations. The Chinese government has proclaimed and pledged to rejuvenate the ethnic minority cultures. To support this initiative, we successfully integrated traditional elements of the Yi nationality and applied ethnic cultural features to modern products. Moreover, we withdraw key elements of the "Sacred Pheonix" and the "Tiger Teeth" from traditional patterns and subtly applied them as the fundamental theme in modern products.

Client / Manufacturer

Yunnan Provincial Government

Kunming, CN

Design

Dongdao Creative Branding Group

Beijing, CN