LONGPAI
LONGPAI
LONGPAI
LONGPAI
LONGPAI
LONGPAI
LONGPAI
LONGPAI
LONGPAI
LONGPAI
LONGPAI
LONGPAI
LONGPAI
LONGPAI
2021

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LONGPAI

Brand identity

For every 'Descendant of Yan and Huang' – a term that represents the Chinese people and refers to an ethno-cultural identity based on a common ancestry associated with a mythological origin – the image of the Chinese dragon is a symbol, as well as an emotional statement. This creative logomark uses the dragon head as its principal element. The visual characteristics are adjusted to match modern styling. The eyes of the dragon, sternly focusing on its verbal brand name, assure that the brand will inherit the dragon's ingenuity, and express fortitude and power.

Client / Manufacturer

Longpai Food Co., Ltd.

Xiangtan, CN
Designer
Dongdao Creative Branding Group

Dongdao Creative Branding Group

Beijing, CN
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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