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Fragrance Package Design
AMOREPACIFICLongtake is a lifestyle brand that captures the living essence of the forest through scent, delivering its benefits across perfume, hair, and body products. The new perfume design reinterprets the forest—the brand’s origin—into a more diverse and layered expression, allowing users to experience its fragrance more vividly and recognize Longtake’s identity clearly. It also enhances the appeal of the hair and body lines sharing the same scent, positioning fragrance as the core of the brand experience. By centering the brand on scent, Longtake redefines itself through a fragrance-led strategy that connects sensorial design with emotional memory.
Client / Manufacturer
Design

AMOREPACIFIC
Seoul, KR
AMOREPACIFIC
Seoul, KRInwoo Baek, Eunhye Choi, Suyeon Koo, Hyewon KooDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users