Loog Digital
Loog Digital
Loog Digital
Loog Digital
Loog Digital
Loog Digital
Loog Digital
Loog Digital
Loog Digital
Loog Digital
Loog Digital
Loog Digital
2022

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Loog Digital

Digital business model

The rise of digital real estate companies completely changed the way people rent houses in Brazil. And especially for a 67-year-old company like Lello, this development can be overwhelming. But, instead of fighting change, Lello embraced it! The challenge: change the rental experience, not only making it digital but also improving long-established procedures. Through a service design process, Lello and Marte Design created Loog: a new business model where tenants can count on the real estate company as a partner, and landlords can see a dream come true: renting their property quickly through a digital experience.

Client / Manufacturer

Lello

Real Estate Services Ltd.São Paulo, BR
Designer

Marte Design

Rio de Janeiro, BR
Date of Launch
2021
Development Time
up to 12 months
Target Regions
South America
Target Groups
Consumer / User, Specific sub-group: Real Estate Owners and Tenants

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