Look inside and smile
“Look inside and smile” − A book created to celebrate the 15th anniversary of the Brazilian fashion brand, FARM. The idea was not just to gather some of the brand’s most outstanding prints but also to create a book of dreams, surprises and most of all emotion. The joyful patterns were used as a playful way to tell stories. The butterfly flying from one pattern to another, the camouflage turning into a sea, the fisherman sitting on the clouds... a book in which each page was carefully designed serving as an invitation to inspiration.