Lotte department store, Dongtan. Media monument
Kinetic media facade
This installation delivers a new image of innovation as a symbol of a new lifestyle in an eco-friendly space, replacing the outdated image of existing department store brands, which is no longer attracting consumer interest. The designers also replaced the fixed media façade of a typical department store with a rhythmic art piece, which constantly evolves through movement, depicting traffic and weather patterns of the area for the past 21 years. While watching the data visualized through natural particles, customers can imagine the lifestyle presented by the brand in the natural space theme drawn in slow and dynamic motions.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User