Lotte Lifestyle Lab Signage Project
Signage
The purpose of the project was to develop a signage system for the new Lotte Lifestyle Lab located in Jamsil Lotte Department Store. Lotte Lifestyle Lab is a complex culture hub offering a variety of classes and workshops. The concept of “blurring boundaries between generations” was designed by intg, an architectural design office based in Seoul. 1-1Company translated the spatial design concept into a signage system so that it can be harmonized into the space aesthetics while Lotte’s own graphic system is maintained.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Specific country/region: seoul, Republic of Korea
Target Groups
Consumer / User