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LOTTE Premium Outlet VIP Lounge
LOTTE Premium Outlet VIP Lounge
LOTTE Premium Outlet VIP Lounge
LOTTE Premium Outlet VIP Lounge
LOTTE Premium Outlet VIP Lounge
LOTTE Premium Outlet VIP Lounge
LOTTE Premium Outlet VIP Lounge
LOTTE Premium Outlet VIP Lounge
LOTTE Premium Outlet VIP Lounge
LOTTE Premium Outlet VIP Lounge
LOTTE Premium Outlet VIP Lounge
LOTTE Premium Outlet VIP Lounge
LOTTE Premium Outlet VIP Lounge
LOTTE Premium Outlet VIP Lounge
2026

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LOTTE Premium Outlet VIP Lounge

Lounge Interior

The VIP Lounge at LOTTE Outlet in Paju is inspired by *"A Romantic Story at Lotte’s Mansion,"* a side story to the Lotte Department Store Avenuel Lounge concept. The surrounding natural landscape is depicted as Wahlheim, where Lotte and Werther first met, creating a poetic atmosphere reminiscent of Lotte’s mansion. The lounge is divided into interior and exterior spaces. The lobby and reception represent the mansion’s interior, while the lounge leading to the terrace symbolizes the exterior. The eaves between these spaces create a natural flow from inside to outside, and the terrace, with natural light and views of the surrounding nature, of

Client / Manufacturer

Lotte Department store

Seoul, KR
Design
LABOTORY

LABOTORY

Seoul, KRJung Jin Ho, Kim Chi O, Lee So Jin, Ham Sun Mi, Kwon Myung Joo

Lotte Department store

Seoul, KRPark Ji Young, Jeon Hee Sung, Lee Seo Yoon
Date of Launch
2024
Target Regions
Asia
Target Groups
Consumers / Users

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