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LOUIS CLUB
LOUIS CLUB
LOUIS CLUB
LOUIS CLUB
2016

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LOUIS CLUB

Fashion branding

TAEJIN lNTERNATIONAL Louis Quatorze

The concept of LOUIS CLUB (TAEJIN lNTERNATIONAL’s multi-brand shop for men) is about the dignified appearance and the creative mind of an intellectual individual. The firm bow tie represents the "intellectual dignity" of a gentleman, while the action painting technique that embodies an innovative icon in contemporary art symbolizes the "innovative liberty." A harmonious blend of two different images, intellectual dignity and innovative liberty, manifests the "liberal intellectual" which is a unique brand concept.

Client / Manufacturer

TAEJIN lNTERNATIONAL Louis Quatorze

Seoul, KR
Design

Metabranding

Seoul, KR
Date of Launch
2014
Development Time
"4 months"
Target Regions
Asia
Target Groups
Consumer / User

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