L.POINT
Lifestyle app
The L.POINT membership service allows consumers to save and use points when they buy something at a store. Unlike typical loyalty schemes, the benefits accrued are not limited to a single store or chain. L.Point service enhances personalization by encouraging users to complete tasks that gain them points and also promote a more healthy lifestyle. For example, the task “WALKING 10,000 STEPS A DAY” allows users to collect and donate points to charity. This is an app that adds deeper meaning to consumption.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User