Lucerne Festival
Website Relaunch
Lucerne Festival is one of the most renowned festivals for classical music. As part of the relaunch, the structure was simplified and the site given a modern design. The new corporate design by MetaDesign (CH) was not simply quoted, but digitally elevated. The high-quality editorial content was bundled and texts enriched with images, videos, events and magazine content. Two key points were improved following analysis of user behaviour: information about events became more accessible and content generally easier to find. For a cultural institution with limited financial resources, this excellence is extraordinary and deserves recognition.
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users