Lufthansa Experience
Exhibition system
With "Lufthansa Experience" fairgoers experienced a business class flight to San Francisco. Looking through VR goggles guests saw the first interactive 360° movie ever produced on a real Boeing 747 plane. 2,000 participants virtually flew to the US and relaxed at a beach at the foot of the Golden Gate Bridge. To their great surprise they were personally greeted by the real flight attendant from the movie at the end of the journey. He handed them a prepaid San Francisco postcard. Participants sent the postcard to friends and family in over 30 countries worldwide.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User