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Web-based, interactive 3D Product Presentation
LUKAS Hydraulik GmbH
LUKAS Rerailing 2.0 is a browser-based 3D experience that transforms a complex rescue product system into an immersive, emotionally engaging journey. Originally developed for trade fair use, the experience now also serves as a sales support and product presentation tool. The design aligns with the LUKAS brand: CI colors, dynamic composition, and a premium 3D setting create a visually strong stage. This format replaces static presentations with an interactive, scalable, and sustainable solution for global communication - discounting the cost of a conventional film production, which would have been at least four times more expensive.
Client / ManufacturerDesign
LUKAS Hydraulik GmbH
Erlangen, DE
Neyroo GmbH
Cologne, DETill Müller, Alessandro EspositoDate of Launch
2024
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government