Lumen Learning Rebrand

Rebrand

Lumen Learning creates evidence-based courseware and professional development tools for higher education. Working to level the playing field in education, Lumen’s old brand didn’t reflect their focus on equity and only spoke to students, leaving out their purchasing decisionmakers – educators. With input from the Lumen team and their customers, we centered the new brand around the connections they enable educators to make with each other and with students. We developed a brand positioning, messaging, personality, tone of voice and visual identity to help Lumen spread their mission to enable unprecedented learning for all students.

Client / Manufacturer

Lumen Learning

Portland, OR, US

Design

Agenda

New York, USDan Koh, Claudia Mark, Jo Rooney, Lucia Vaughan, Yiwen Lin, Jiani Xiao, Xubai Li, Aron Leah, Scott Brower, Callie Sowinski, Phoebe Chen, Katie DiBella