Luxelakes CPI

Brand design

CPI is a free community that combines culture, art, and fashion lifestyle, with a "natural wild garden style" standalone commercial cluster. Brand design is based on the concept of "penetrating essence, not defining", deliberately retaining the mottled texture of fonts, able to penetrate materials, integrate with the environment, respect nature, and build a relaxed and intimate visual style. Intuitively feel the interactive relationship between CPI and nature, texture, people and things. The interaction of different media brings rich brand expression and provides more tolerance, change and systematization to the visual presentation.