Luzhou Gong Liquor

Liquor packaging

The liquor producer Luzhou Gong is known for its generosity, having years ago adopted Gong Gong the panda. Gong Gong now lives at Panda World in Haikou, China. The client wanted a packaging design that would educate a young audience about pandas but also appeal to animal lovers in general. The designers used iconic Chinese calligraphy and ink art drawings to pay tribute to China’s national treasure, the panda, and create packaging to convey this famous symbol of Chinese culture. The liquor bottle itself is an adorable interpretation of how Gong Gong covers his face, adopted from a very famous Chinese emoji that young customers immediately recognize.

Client / Manufacturer

Luzhou Laojiao Co., Ltd.

Luzhou City, CN

Design

Shenzhen Fengshang Packaging Design Co., Ltd.

Shenzhen, CN