Luzhuoquan Boxed water
Water packaging
A new generation of boxed water that cuts down the use of plastic by 80% and is 100% biodegradable. The packaging draws inspiration from Lhuzuoquan, which means a deer drinking from a spring. The color scheme is white and Maldive blue, the brand's primary color. The aesthetic, elegant shape of the box and stand expresses the brand's freshness and vigor. The wooden stand borrows from Tenon, a concept in ancient Chinese architecture, furniture and other objects where convex and concave shapes and no nails are used to create stability.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User