Macunaíma
Book design
Macunaíma presents the journey of an anti-hero. The book presents a unique fold and unfold dynamic, in which 16 illustrations, silk screen prints with bold neon colors are glued across its pages and folded inwards. Upon arriving at each illustration, the reader can either ignore them (leaving them folded), in a more 'well behaved' read – as the text itself is diagramed with the poise of any traditional literary work –, or they can 'play' with them, allowing for a myriad of possible constructions, and with a freneticism and flaming iconicity as seductive and ludic as the story itself.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
South America
Target Groups
Consumer / User