Maersk – A liable typeface family
It all begins with the iconic Maersk star! This is where the bespoke Maersk brand typeface concept has its roots. The typeface is a tangible way for Maersk to manifest and regain a new more user-centric position in the shipping and logistics sectors. This typeface concept focuses on being useful before being noticed and thus increase the visual impact and recognition in headlines and campaigns. It always conveys a consistent, trustworthy and conversational tone in all written messages.