Magenta AI

A seamless AI experience for all our customers

Magenta AI integrates AI services into Deutsche Telekom's existing customer apps “MeinMagenta” and “OneApp”. It provides access to generative AI tools without requiring separate applications. The integration addresses the challenge of making AI technology accessible to a broad user base through familiar Deutsche Telekom interface patterns. Each AI model operates through standardized input methods and presentation formats while preserving the unique capabilities of individual services, including Perplexity and Picsart. Typography, color usage, and iconography follow established brand guidelines – maintaining brand consistency and UX quality.

Client / Manufacturer

Deutsche Telekom AG

Bonn, DE

Design

Deutsche Telekom Design & Customer Experience

Bonn, DE

Deutsche Telekom Consumer AI Team

Bonn, DE