Magic Tape
Magic Tape
Magic Tape
Magic Tape
2015

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Magic Tape

Tape packaging

3M Deutschland GmbH

The Invisible Tape made by Scotch makes all previous problems with tape magically disappear. We wanted this special product to be displayed in a very special way. We therefore developed packaging that makes the tape itself disappear in a magical manner. An ultra-thin mirror was placed in the box to create the illusion of an empty package. The Invisible Tape may be invisible, but our success wasn’t. The new packaging generated a huge buzz among popular DIY bloggers and was sold out on various test markets within weeks.

iF GOLD STATEMENT

This ingenious packaging design picks up on the idea of invisibility, which is the defining attribute of the product contained in the box. The main theme is communicated through the medium itself: magical! The box’s technological sophistication addresses the user in a very clever and unusual way. The great success of Magic Tape speaks for itself.

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