Make It Yours! Employee-Centric Icon Development
Participation and Co-Creation as Brand Multiplier
In 2020, Sartorius – a trusted partner of the biopharmaceutical industry – relaunched its brand, unveiling a vibrant new corporate identity with a fresh logo and design. In order to expand beyond an initial set of 20 icons, the 'icon-as-a-service' concept was born, tapping into the creative power of employees. This collaborative approach of requesting and co-creating icons has since resulted in a dynamic icon library, now boasting 1,200+ icons – and growing. This process has increased brand engagement and adoption, reflecting a thriving, employee-empowered culture, where every team member can shape and strengthen the brand’s presence.
Date of Launch
2021
Development Time
more than 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, "Employees"