Make your own expression with Galaxy Z Flip5
Foldable Smartphone UX
Smartphones are widely used as a medium that expresses users' individuality as well as functions for convenience. The Galaxy Z Flip5's enlarged cover screen is a new window that can directly express user’s uniqueness even when the phone is folded. Selected templates and wallpaper options inspire users to express. The newly designed customization tool helps users create their own iconic screens with a joyful process. This new way of personalized expression UX reflects today’s social image of respecting diversity. It also raises the emotional aspect of the role of smartphone to the new level.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRJoonhwan Kim, Soeyoun Yim, Boa Oh, Wankyu Kim, Jaena Park, Syoung Yoon, Minsoo Kwon, Jiyoung Shin, Wonjae Lee, Jongwoo Shin, Hyunwoo Yoo, Koeun KimDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users