Malbec Signature Fragrance
Fragrance bottle design
Malbec is a traditional brand – it was the first fragrance to use alcohol extracted from grapes, and it is matured inside oak barrels, bought from French winemakers. Signature Edition is an Eau de Parfum developed for a selected consumer range, using the legendary Oud wood as an ingredient of the fragrance. The bottle design was created to express sophistication and exclusiveness, gathering elements from the male universe: dark wood, beverage crystal flasks, and bar interiors.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
South America
Target Groups
Consumer / User