mamamoto

Business equipment, products, event, website, book

The world is changing. Only the image of the family, which we are inundated with daily, is still digging its heels in. mamamoto calls for a makeover. Throughout all channels of communication, the brand steers clear of the tritely snug world of teddy bears and flowers, opting for a pure, contemporary design. The initiative began with business equipment, a website, the manifesto and the “T-shirt exchange day”. Alongside studies on the image of the family, a campaign (“Praise the parents”) and a book (“Family Business”) are scheduled. The aim is to return the family to its rightful place at the heart of society.