



mamamoto
Business equipment, products, event, website, book
mamamoto c / o Ligalux GmbH
The world is changing. Only the image of the family, which we are inundated with daily, is still digging its heels in. mamamoto calls for a makeover. Throughout all channels of communication, the brand steers clear of the tritely snug world of teddy bears and flowers, opting for a pure, contemporary design. The initiative began with business equipment, a website, the manifesto and the T-shirt exchange day. Alongside studies on the image of the family, a campaign (Praise the parents) and a book (Family Business) are scheduled. The aim is to return the family to its rightful place at the heart of society.