Mamba Chiliast (MC) Basketball Community

Brand identity

Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. MC organizes fans through basketball activities and uses the shared beliefs of fans to provide them with a sense of belonging and pride. In that spirit, the logo features an eye that represents the Mamba. The letters M and C combine to form a hexagonal shape, which symbolizes shared beliefs and stimulates deeper collective memories about religion, organization, and the energy of the fans. This design offers the community a unique image that strengthens the bond between fans and helps them identify with the brand.