Mangrove Work&Stay
Brand Identity Design
Mangrove, a coliving brand, has unveiled a Work&Stay location designed for digital nomads. It blends the productivity of work with the ease of vacation, offering a rejuvenating retreat surrounded by pristine nature. The guiding concept, "Deep&Wide Flow", is seamlessly woven into the venue’s visuals, from graphic design to signage, enhancing the ambiance and inspiring guests to discover their inner flow. At Mangrove Goseong, the inaugural location, an ellipse acts as the central graphic motif, symbolizing connection and growth. Added to this are vivid illustrations and playful animations that bring the slogan "Go deeper, Go wider!" to life.
Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users