MAPFRE's NEW SONIC UNIVERSE
SONIC IDENTITY
As a trusted global insurer, MAPFRE has the mission to be a multinational team that works to constantly advance in service and develop the best relationship with all its stakeholders. In 2021 defined their reason for being, why it exists as an organization, what it wants to offer to society; now needed a PURPOSE as inspiration and link to other elements: the strategic, advertising and sponsorship plan & the employer brand as a starting point for rejuvenating its brand. That is why one of the elements that it had to build is a new sonic identity, which had to reflect its personality, energized by the solidity of the brand and its new purpose.A
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
North America, South America, Africa, Asia, Europe
Target Groups
Consumers / Users, Trade / Industry