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Maredo Steakhouse
Maredo Steakhouse
Maredo Steakhouse
Maredo Steakhouse
Maredo Steakhouse
Maredo Steakhouse
Maredo Steakhouse
Maredo Steakhouse
Maredo Steakhouse
Maredo Steakhouse
Maredo Steakhouse
Maredo Steakhouse
2017

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Maredo Steakhouse

Restaurant

Maredo Restaurants Holding GmbH

We created a new Corporate Architecture for the established steakhouse chain Maredo, which has been implemented for the first time in the Berlin branch in "The Q" mall, next to Berlin’s historic Gendarmenmarkt. We have put together a new interior concept that focuses on this key product and its origins, transforming quality into something much more tangible. The new materials and color world are inspired by the raw material meat with its archaic connotations and intrinsic connection to fire. Its origins are condensed into the figure of the gaucho: the archetypal South American herdsmen, which essence is freedom and a closeness to nature.

Client / Manufacturer

Maredo Restaurants Holding GmbH

Düsseldorf, DE
Design
ippolito fleitz group identity architects

ippolito fleitz group identity architects

Stuttgart, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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