Mario's Goal
Online video
Most people in Germany expected Mario Götze, who shot Germany to the Football World Cup Championship in Brazil, to play again in the 2018 World Cup. However, after a rocky season, he wasn't nominated by Germany's head coach Jogi Löw. Samsung as a sponsor of both Germany's national football team and Mario Götze chose to stand by the famous midfielder, telling the story of his personal defeat in an unusually honest way. And, by doing so, also conveyed Mario's personal message to the whole nation: that he will do everything in his power to come back stronger than ever.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User