Markenerlebnis Gaggenau. Es lebe der Unterschied.
Markenerlebnis Gaggenau. Es lebe der Unterschied.
2012

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Markenerlebnis Gaggenau. Es lebe der Unterschied.

Brand experience book

BSH Bosch und Siemens Hausgeräte GmbH

The Gaggenau brand’s success story dates back over 300 years. Now a book has been dedicated to telling it. It’s the true story of an extraordinary brand, a story that sometimes sounds like a fairy tale and sometimes like a vision of the distant future. Its readers – brand ambassadors of every kind – will discover a range of authentic aspects of the Gaggenau experience, all of which seamlessly come together to shape the face of the brand. The three extensive chapters vividly portray this long-established company’s ethos, the elements of its communication and the many different ways in which people encounter the brand.

Client / Manufacturer
BSH Bosch und Siemens Hausgeräte GmbH

BSH Bosch und Siemens Hausgeräte GmbH

München, DE
Designer

kempertrautmann GmbH

Hamburg, DE
loved GmbH

loved GmbH

Hamburg, DE

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