Markenerlebnis Gaggenau. Es lebe der Unterschied.
Brand experience bookBSH Bosch und Siemens Hausgeräte GmbH
The Gaggenau brands success story dates back over 300 years. Now a book has been dedicated to telling it. Its the true story of an extraordinary brand, a story that sometimes sounds like a fairy tale and sometimes like a vision of the distant future. Its readers brand ambassadors of every kind will discover a range of authentic aspects of the Gaggenau experience, all of which seamlessly come together to shape the face of the brand. The three extensive chapters vividly portray this long-established companys ethos, the elements of its communication and the many different ways in which people encounter the brand.