Markenerlebnis Gaggenau. Es lebe der Unterschied.
Markenerlebnis Gaggenau. Es lebe der Unterschied.
2012

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Markenerlebnis Gaggenau. Es lebe der Unterschied.

Brand experience book

BSH Bosch und Siemens Hausgeräte GmbH (for Gaggenau Hausgeräte GmbH)

The Gaggenau brand’s success story dates back over 300 years. Now a book has been dedicated to telling it. It’s the true story of an extraordinary brand, a story that sometimes sounds like a fairy tale and sometimes like a vision of the distant future. Its readers – brand ambassadors of every kind – will discover a range of authentic aspects of the Gaggenau experience, all of which seamlessly come together to shape the face of the brand. The three extensive chapters vividly portray this long-established company’s ethos, the elements of its communication and the many different ways in which people encounter the brand.

Client / Manufacturer
BSH Bosch und Siemens Hausgeräte GmbH (for Gaggenau Hausgeräte GmbH)

BSH Bosch und Siemens Hausgeräte GmbH (for Gaggenau Hausgeräte GmbH)

München, DE
Design

kempertrautmann GmbH

Hamburg, DE
loved GmbH

loved GmbH

Hamburg, DE

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