MARPPLE is the only brand in Korea that provides custom printing services. In 2016, MARPPLE went beyond customizing services and expanded to contents platform that provides various contents which arise users’ interest in the act of customization itself. MARPPLE adds new inspirations and imbues specialty to customers. By utilizing plus mark as a motif, the logo expresses customer benefits and emphasizes the brand image that connect new values to customers. In terms of visual motif, inserted diverse contents and graphics inside the plus mark of the logotype express the brand personality that tells customers various stories.