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Product
Hoko Sangyo Co., Ltd.
Masapo, a perineal care support device, is designed to relieve premature pushing urges during vaginal delivery. Derived from the Japanese midwifery practice 'Ikimi-nogashi', it translates long-practiced caregiving wisdom into a hygienic, medical-grade, ergonomic product. Developed with midwives, it helps mothers and partners manage pain and pressure safely, promoting positive birth experiences. Its gentle form embodies empathy and instills calm confidence. More than a product, Masapo acts as a quiet communicator that conveys care and dignity, turning local wisdom into a universal language of compassion and maternal well-being.
Client / ManufacturerDesign
Hoko Sangyo Co., Ltd.
NIsshin, Aichi, JPSpica Inc.
Nagoya, Aichi, JPSayaka Ban, Yasuhiro BanDate of Launch
2024
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users, Public Sector / Government