Master Series Michael Young Watch
Watch
The design initiates a dial made of the extending splint of traditional mechanical movement, conveying the flow of time over the rotation of precision mechanics intuitively. The strong outlines of the splint shape a diffuse dial as well as an enclosing case with infinite creativity. The designer builds the housing structure to hold the inner and essential components and integrate them to a whole and complete object. This holistic design adopts the mechanisms as the visual interface. As a whole, the timepiece presents distinct visual esthetics and character.
iF Gold Statement
This watch takes a holistic approach to design, signifying a new interpretation of a classic masterpiece. Appealing sensory details such as a visible movement and a tactile crown winder will delight the user, while the curved face lends a softness to the appearance. Michael Young has succeeded in imparting this watch with a unique experience.
Client / Manufacturer
Design
Shenzhen CIGA Design Co., Ltd.
Shenzhen, CNShenzhen CIGA Design Co., Ltd.
Shenzhen, CNDate of Launch
2016
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User