Masterpiece Liquor Packaging
Alcoholic beverage packaging
Shandong Huaguan Group
The bottle design borrows from the shape of a Chinese brush, a cultural icon in Chinese culture that creates an immediate association for the consumer. Every drop of Masterpiece Liquor from Shandong Huaguan Group is expertly brewed by the master winemaker. The box is designed to open and look like a book, which elicits the consumer's curiosity, creates an interactive experience, and adds an element of sophistication and premium quality to the product.
Client / ManufacturerDesign
Shandong Huaguan Group
Heze, CNShenzhen Zhiming Design Co., Ltd.
Shenzhen, CNDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government