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Mixed Media Installation

FRITZ EGGER GmbH & Co. OG

Mixed-reality installations create a lively brand experience for those wishing to become acquainted with the products and décor of EGGER, leading supplier of wood-based materials. A virtual house waits to be toured, in which the user can peruse EGGER products within each room. An explorative and playful navigation system accompanies you through an architecture plan, while a second monitor presents product highlights, details and enlargements in 3D animation.

iF Gold Statement

This entry sets itself apart with its explorative and playful navigation in particular. With the help of a mixed reality installation, the brand really comes alive for the user. A wonderful implementation.
Client / Manufacturer

FRITZ EGGER GmbH & Co. OG

St. Johann, Tirol, AT
Design

KOMMERZ DI KIENZL KG

Graz, AT
Playframe GmbH

Playframe GmbH

Berlin, DE

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