Matsukiyo GO!!
Retail interior design
The dominant Japanese drugstore brand Matsukiyo (founded 1932 with 1,680 stores and 576 billion yen in revenue) realized that public excitement had moved from its shabby market-style roadsides to boutique competitors in upscale areas. They turned the company’s Ikebukuro store into an eye-popping multimedia experience that repositions the chain as unconventional, daring, and forward-thinking, shaking up ingrained notions of what this retail sector can be, and changed the way customers interact with their essential domestic purchases. The result is a brand with confidence and verve, and one whose stance on social issues is back at the heart of everyday Japanese life.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User