Maxfactor Hollywood Limited Edition
Cosmetics packaging
Max Factor is a makeup brand from Hollywood of the 1920s. Max Factor's original Hollywood glamor faded with the transfer of brand owners. Inside the gift box, three makeup products are combined into a three-act play from an old film featuring Mr. Maxfactor and the stars who wore his makeup. There is a line on each product that explains ‘beautiful makeup’. The designers’ intention is that this Hollywood-themed product will appeal to Chinese female consumers, bringing them back to Hollywood, and reviving the glory of Max Factor.
Client / ManufacturerDesign
MAXFACTOR COTY
Shanghai, CNNianxiang Brand Design & Consulting
Shanghai, CNDate of Launch
2017
Development Time
Other duration: 6 months
Target Regions
Asia
Target Groups
Consumer / User