Maxfactor Hollywood Limited Edition

Cosmetics packaging

Max Factor is a makeup brand from Hollywood of the 1920s. Max Factor's original Hollywood glamor faded with the transfer of brand owners. Inside the gift box, three makeup products are combined into a three-act play from an old film featuring Mr. Maxfactor and the stars who wore his makeup. There is a line on each product that explains ‘beautiful makeup’. The designers’ intention is that this Hollywood-themed product will appeal to Chinese female consumers, bringing them back to Hollywood, and reviving the glory of Max Factor.

Client / Manufacturer

MAXFACTOR COTY

Shanghai, CN

Design

Nianxiang Brand Design & Consulting

Shanghai, CN