MAXIMPACT

Mascara

NIVEA with a difference. Aside from the classical round tin Nivea Beauté launched a mascara that catches the eye by its unique colour and shape. A curved shape – reminiscent of a sculpture and unique in the market – was developed to emphasise the premium quality of the product. A metallic shimmer in silver or watershine blue highlights the cosmetic character of this product line. The product visual that symbolises the benefit – more volume, extension of the eyelashes without sticking together – fits the form perfectly and leads to an altogether elegant and harmonic appearance.