Maxwell House Can Coffee

Package design

Maxwell House Coffee worked with STONE to release a new line of instant coffee that will appeal to the youth and young professional market. Maxwell House opted to shake things up by presenting itself as youthful, friendly and simple. This approach sets the brand apart from competitors that use dated and traditional visuals. STONE created a design with a bold graphic approach. The design emphasizes the "M" and uses vivid and clean colors. The new symbol is eye-catching and introduces the brand to the new generation of coffee drinkers. A bean icon is also included along with Maxwell House Can Coffee's signature slogan, "Good to the last drop!"